Summary: You can learn something even from your failures. I say this because I recently polled subscribers to my newsletter in conjunction with the marketing consulting firm FiComm Partners. We asked (among other things) how advisors market themselves. Are they using advanced techniques like targeted Google or Facebook ads? How much are they spending on marketing overall? Do they employ a dedicated marketing professional? Other questions related to their return on investment.
 What we learned — and I think this is significant — is that most advisory firms are not systematically marketing themselves. And even if they are, they aren’t tracking their expenditures and the results. So they didn’t feel comfortable filling out our nosy survey"Bob Veres,Publisher, Inside Information |
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